The days of the simple Rice Krispie treat are over. Treat House has been concocting tasty spins on the classic treat ever since the founders’ children first sold them in a charity bake sale to an overwhelmingly positive response. After seeing how much people enjoyed them, parents Chris and Jennifer Russell knew they had something special.
In August 2013, the first Treat House store opened on the Upper West Side, touting those sweet snacks. Then, they opened a kiosk in the Garden State Plaza Mall in New Jersey. Now, a second Manhattan location has opened on the Upper East Side, at 1566 2nd Avenue–and it offers even more treats and plenty of family fun!
“We have a lot of exciting features for families,” founder Jennifer Russell says.
At the new location, you and your family can go outside the box (or the box of Treat House flavors) with DYOT, “Decorate Your Own Treat.” You can purchase a two or four-pack of crispy rice squares and get frosting, and decorate with your pick of four toppings.
“The private room is a new feature,” Jennifer explains. “It’s great for a birthday or any party.” They’ll host everything, from kids’ birthdays and playdates to bridal showers. Doodle on the visitors’ chalkboard while friends sit on the indoor swing and play with their food.
Another new offering is “Eat Your Selfie.” You can pick up custom treats decorated with any photo, logo, or design that you desire, from baby-themed to basketball-themed, printed on them in as few as three days’ time.
Treat House is also partnering with the Leukemia & Lymphoma Society to raise money and donate treats. A box of 12 treats will be sent to a person affected by a blood cancer with every $15 donation, which covers the cost of shipping.
Aside from the new additions, Treat House still has what made it popular in the first place—its treats. Treat House features around 14 crispy rice flavors at once, some permanent and some seasonal, nearly all topped with marshmallow. Some fixture flavors are Cookies and Creme, Peanut Butter & Jelly, Caramel Sea Salt, and Bake Sale, while some seasonal types may be Apples and Honey (for the Rosh Hashanah season), Maple Pecan, French Toast, Eggnog, or Candy Corn, according to the gourmet treat chef, Wendy Israel.
They also make breakfast bars (which Jennifer says are made of fruit and nuts), treat pops, and ice cream bars. Plus, unless noted otherwise, all their treats are gluten-free, dairy-free, nut-free, and certified Kosher Dairy. Treat House prides themselves on using all natural ingredients in all of their products, Jennifer says.
To learn more, visit treathouse.com!
