New York is home to plenty of museums, but this one may just be the tastiest yet. The Museum of Ice Cream (MOIC) announced on Wednesday that it will open a permanent location in SoHo this fall.
The museum, which has operated its flagship location in San Francisco since 2017, opened its first pop-up in New York three years ago. The new permanent location at 558 Broadway will feature three floors of new concepts, 13 exhibits and, of course, more ice cream! It will also include a shop, lounge, café and bar.
Image courtesy of Museum of Ice Cream.
Some of the multi-sensory installations at MOIC’s New York location will include a three-story slide, a floating table of treats, a New York-inspired “Celestial Subway” exhibit and even the museum’s biggest sprinkle pool to date! (MOIC’s San Francisco location boasts a pool filled with nearly 100 million biodegradable sprinkles.)
Besides its San Francisco location and New York pop-up, the museum has sent an ice cream truck to 26 cities across the United States.
The museum also makes its own delicious ice cream flavors. Flavors include Queen Bee, a honey ice cream with chocolate-covered pieces of honeycomb, and Malt Shake, a malted chocolate ice cream with malted milk balls. You can find these at select Target and Safeway locations across the country.
If you’re interested in visiting, be sure to sign up for early access to ticket sales, which open on Oct. 9. General admission tickets are $38 per person, and children age 2 and under can enter for free. Best of all, ice cream is included in the price of your ticket! Discounts are available for military employees and college students. A visit typically lasts between 60 and 90 minutes.