Shopping Resource: Rockets Of Awesome

Known for her registry resource and blog Cricket’s Circle, local mom Rachel Blumenthal is back at it with a new and innovative retail concept. Her latest project, which launched last month, is called Rockets of Awesome. This highly personalized e-commerce vehicle is changing how parents shop by combining info about shopping patterns with info from a profile that shoppers create about their kids’ clothing preferences and sizes (boys and girls sizes 2-14).

They use the info to offer shoppers a curated delivery of kids’ outfits from Rockets of Awesome’s own clothing line (including classic looks as well as on-trend pieces) each season.Customers can keep what they like and send back the rest from each shipment and can also shop for individual pieces via the company’s online retail store.

To learn more and to start shopping, visit rocketsofawesome.com! Click through the slideshow below for some of our favorite pieces from the new brand!