• Where Family Meets Fashion

    With Chic Picks For Both Moms And Tots, Nicole Feliciano Has Made Momtrends An Online Style Destination

    By Mia Weber

    By
    most standards, Nicole Feliciano leads a fabulous life. Not only does she have
    the fashion industry cred of a former buyer for Ralph Lauren women’s collections,
    she also has an impeccable eye for trends—both mom-worthy and kid-friendly. But
    most fabulous of all? She’s a happy, work-from-home mother of two girls, ages
    three and six, and the driving force behind momtrends.com, a lifestyle blog for
    fashion-forward urban mamas, recently named one of the most fashionable mom blogs by Parents magazine.

    Since
    Momtrends went live in 2007, Feliciano has built the site into a must-read for
    mothers craving chic but realistic tips for raising a family with style. The
    site currently brings in about one half of its readership from New York City and the other half from
    the rest of the country—with some readers from abroad sprinkled in. Aside from
    her role as a tastemaker, Feliciano is also a shining example of how changing
    career paths after having kids can be a decidedly savvy choice.

    “I knew when I started a family that I didn’t
    want to be working in a traditional corporate job. While the creative energy at
    Ralph Lauren was tremendous, the hours were also tremendous,” Feliciano, now
    40, says. “I decided to launch [momtrends.com] because I had a point of view
    that I wanted to get across, and I didn’t think it was already represented in
    the blogosphere.”

    Feliciano’s
    voice as a blogger is one that speaks strongly and passionately on a number of
    subjects germane to urban mothers. Visit the site and you’ll find her take on
    everything from vegan diaper bags to the latest in handbag trends. However,
    it’s her knack for seamlessly mixing a passion for hands-on parenting with an
    intuition for helping families find the right trend for them that makes Momtrends
    so unique.

    “It’s
    not about having burgeoning closets,” Feliciano says of what she hopes to
    convey to readers. “It’s about finding the just-right thing for you and your family—[doing
    so] at a great value is even better.” And she certainly makes good on this goal
    by featuring unique start-ups—like the furniture company Little Nest—and by
    taking a clothing-as-art approach to teaching her own girls about the wonderful
    world of fashion.

    As
    for her own taste, it was Feliciano’s “very fancy” grandmother who cultivated her
    thoughtful approach to shopping and dressing, by teaching her the value of
    quality over quantity. “[My grandmother] used to take me shopping every
    Christmas to a store in D.C. called Garfinkel’s,” she recalls, explaining that
    a fancy lunch and lots of careful browsing were involved before the duo chose a
    single, exceptional outfit. “She certainly fed my love of clothing and fashion,
    and I also loved the fact that it wasn’t about getting tons of things—it was
    getting one really nice, special thing and celebrating that moment.”

    In
    today’s world of parenting shortcuts (thanks, technology), Feliciano takes
    pride in the fact that she uses the unique elements of city living to bond with
    her daughters. “We have such great conversations when we’re walking back from
    school or when we’re taking the subway to swim class,” she says excitedly.
    “Those are really magical moments in my life, when we’re away from phones and
    computers and I just have the kids.”

    A
    love of city living is also a key ingredient in what fuels Momtrends’ success
    and growth. The site, which currently boasts a staff of about a dozen writers—all
    but one of whom are mothers—recently took on a Managing Editor to help guide
    the blossoming team. The hope, of course, is to always be reaching out to
    audiences beyond the metropolis of New York and to continue to
    provide informed and positive tips for parents everywhere.

    And with so much going on, when does this style
    maven sleep? To that Feliciano simply says, “There’s no such thing as having it
    all and getting eight hours of sleep.” But being the ever-cheerful parent that
    she is, she just sees sacrificing an hour of snooze here and there as more time
    spent with her fabulous family. We couldn’t agree more.

    Want a little more fabulous and fashion in your life? Visit momtrends.com.


    NICOLE’S TOP STYLE PICKS FOR URBAN MOMS AND KIDS

    Anya
    Hindmarch “Newspapers & Magazines” Tote

    in Light Grey Canvas
    Nicole digs this chic, British import for moms on-the-go.
    anya_hindmarch.jpg
    $90, anyhindmarch.com

    Aerosoles Animal-Print “Beccentric” Ballet
    Flats

    Animal print ballet flats are one of Nicole’s must-haves for this season. Best
    of a
    ll? You can find them in a range of styles and totally affordable prices.
    $69, aerosoles.com

    Searle Faux-Fur “Love Token” Vest

    For moms who want to give themselves a luxe treat,
    Nicole recommends this cozy, faux-fur number.

    $248, searle.com

    Stella McCartney Kids Collection: Sophia Girls Dress
    (All-Over Print, Crepe)
    in Royal Circle
    The perfect blend of sophisticated style and youthful whimsy.
    $103, stellamccartneykids.com

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