Dressing the Family for the Holidays with the SHEIN x Jwoww Collection
We first got to know Jenni “Jwoww” Farley from the wildly successful MTV’s Jersey Shore, where cameras followed her and seven strangers sharing a summer home in Seaside Heights, New Jersey. Since then, the reality icon and entrepreneur has become a mom of two, with whom she worked closely while creating her holiday collaboration with global fashion and lifestyle online retailer, SHEIN. I recently had the opportunity to speak with Jwoww about this new project, SHEIN x Jwoww Collection, her children’s involvement, and why she is the self-proclaimed “female Adam Sandler.”
Psst…Check Out Free Kid and Family Activities in NYC: 10 Free Things to Do This Week
As an avid SHEIN shopper, this collaboration came about organically. “I have worked with SHEIN here and there with [social media] posts. I’m always purchasing from them because they have such an incredible children’s collection and my kids grow rapid-fire. Every other month it’s a different shoe size, every other day it’s a different style, so when it comes to affordability and ‘what’s in’, it’s all about SHEIN. I think, just over time, we developed this partnership where they were like, ‘would you love to be part of the holiday collection?’ and I was all in.” Jwoww tells us.
Because Jwoww’s kids are such fans of SHEIN, naturally, they wanted to be involved. “I was really just 10 percent of it.” Jwoww explains. “They inspired me. We love loungewear, my children love what’s in, so we wanted to make sure we mixed loungewear, street wear, holiday, a lot of coats! One of my biggest obsessions, if it’s not purses, it’s coats, so I had to go all hands on deck for coats!”
Since the SHEIN x Jwoww Collection isn’t just for us moms, her kids helped shape the children’s offerings as well. “They went through everything, picking out every single piece, making sure it goes correctly with each other, especially when it comes to my daughter, and saying ‘this is it, this is not it, I want this, but I want these shoes.’ They were such an influence on the collaboration and it changed because of it.” Jwoww shares.
Psst…Check Out Babs Costello, the Internet’s Favorite Grandma, Shares Tips for Surviving the Holidays
The collection offers something for everyone, from cozy loungewear to holiday dresses, and everything in between. “I’m taking the line home with me, and I’m going to wear it for weeks on end. For the winter, for the holidays, for today. It can not be a collaboration where I wear it and then I never wear it again. And loungewear is a huge staple in our house. To me, I always call myself the female version of Adam Sandler. I love casual wear, I love comfortable clothes, and I love sustainable clothes, and that’s SHEIN.”
Visit shein.com to shop the full SHEIN x Jwoww Collection.
