Macy’s Opens Flagship In-Store Toys”R”Us Just in Time for the Holidays

Macy's Opens Flagship In-Store Toys"R"Us Just in Time for the Holidays
NEW YORK, NEW YORK – OCTOBER 13: General view during Toys”R”Us Grand Opening at Macy’s Herald Square on October 13, 2022 in New York City. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)

Macy’s Opens Flagship In-Store Toys”R”Us Just in Time for the Holidays

It’s a great time to be a Toys“R”Us kid again! Macy’s is bringing back the beloved Toys“R”Us brand just in time for the holidays. 

The flagship in-store Toys“R”Us shop at Macy’s Herald Square encompasses a massive 14,000+ square feet  of the iconic department store’s seventh floor.

Toys“R”Us kids of all ages will love the tons of toys, demonstration tables for customers to interact with various must-have toys, and the playful and colorful play space. 

Toys“R”Us at Macy’s Herald Square also features Geoffrey’s Playground, an exciting, interactive, city themed play space for kids, and a life-size “Geoffrey in a Taxi” to snap some Insta-worthy photos to capture these picture perfect moments. 

“Macy’s cannot wait to bring the Toys“R”Us experience to life in our stores,” says Nata Dvir, Macy’s chief merchandising officer. “We hope Toys”R”Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together.” 

Macy's Opens Flagship In-Store Toys"R"Us Just in Time for the Holidays
NEW YORK, NEW YORK – OCTOBER 13: General view during Toys”R”Us Grand Opening at Macy’s Herald Square on October 13, 2022 in New York City. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)

Geoffrey cannot wait to welcome visitors to celebrate the grand opening week of Toys”R”Us at Macy’s. There will be an extravaganza of in-store events through October 23, including family friendly activities, character brunch, and daily giveaways.

The events below will take place at Macy’s Herald Square and all Macy’s stores nationwide: 

  • October 19 – Rainbow Loom® Day: Create and trade! Rainbow Loom invites weavers from all over to create their very own bracelets in-store and trade with fellow designers.
  • October 20 – Play-Doh® Day: Fun to play with, and to eat? Become a pizza chef, barista, and more in-store with Play-Doh’s interactive playsets.
  • October 21 – Pokémon™ Day: Gotta catch ‘em all! Trainers are invited for an afternoon of fun to collect new Pokémon and trade with fellow guests in-store.
  • October 22 – LEGO® Day: Get your build on! Join your fellow master builders and create your very own LEGO set in-store. Participants will also receive LEGO® goody bags to continue the fun at home.
  • October 23 – L.O.L Surprise!™ Day: Get ready for a surprise! Join your fellow artists in-store for a day of fun and coloring and continue the fun at home with a L.O.L Surprise! trading card pack.
  • October 23 – Geoffrey’s Birthday Brunch: Guests are invited to Macy’s Herald Square for a fabulous family-style brunch among the skyscrapers at Stella 34 Trattoria with Geoffrey and a guest list that includes Bluey, Spiderman, Sonic the Hedgehog, and more. 

Psst…Pop in the City is Back This Fall!

Macy's Opens Flagship In-Store Toys"R"Us Just in Time for the Holidays
NEW YORK, NEW YORK – OCTOBER 13: General view during Toys”R”Us Grand Opening at Macy’s Herald Square on October 13, 2022 in New York City. (Photo by Eugene Gologursky/Getty Images for Macy’s, Inc.)

Relevant Directory Listings

See More

Joe's Music & Dance Academy

<p><span style="font-size: 10pt; font-family: Arial;" data-sheets-value="{" data-sheets-userformat="{">Private and group music lessons & dance classes for Guitar, Bass, Voice, Violin, Viola, Cello, Upright Bass, Drums, Piano, all woodwind & brass instruments, Choir, Preschool Dance, Ballet, Jazz, Hip Hop, Tap, Step, African and Modern Dance and more. Helping thousands of students begin and continue on their musical journey since 1998!</span></p>

Cucu's PlayHouse

<div style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; background-color: #ffffff;">Interactive, live-streaming music and movement class in Spanish for babies, toddlers and preschoolers!<br />Join us every day from Monday through Saturday at 1:30 pm EST to sing, dance and play together while learning Spanish from your home.</div> <div style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; background-color: #ffffff;"> </div> <div style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; background-color: #ffffff;">This class is part of a Spanish Immersion Program where your child will be introduced to basic concepts like the animals, colors, numbers and letters. All of these through the universal language of Music. Each session is fun, interactive and engaging.<br />A selection of Children Songs in Spanish guides the class from start to finish. Activities are related to the lyrics, in order to familiarize the children with the words and their meanings. Some of the songs encourage the children to dance. Nilda uses puppets, musical instruments, and props to teach children basic vocabulary through action and interaction, rather than through translation.</div> <div style="color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: small; background-color: #ffffff;"><br />The classes are streamed on Zoom's webinar platform. Participants (children, parents, nannies) are able to join the video from their homes and interact with us in real-time, it is a fun and engaging experience.</div>

Collina Italiana, The Italian Language and Cultural Center

<p>Learn Italian the fun way. Children practice and absorb the language through arts & crafts, activities, games, songs and stories!</p>