Big Time Hair

Sometimes bigger really is better, especially when it comes to hair. Now those of us with fine, limp locks can finally stop daydreaming about bombshell tresses and rock fuller, thicker-looking manes of our own, thanks to the Full hair care collection from Living Proof. —

Developed by a team of scientists pulled from top laboratories across the country, the Full line utilizes a breakthrough ingredient called Poly Beta Amino Ester-1 to create lasting thickness and fullness. According to the company, this tiny molecule alters hair fiber’s interaction with the atmosphere, reducing frizz and creating locks that look and behave like full, thick hair.

The line includes Shampoo, Conditioner, Root Lifting Spray, Thickening Cream and Thickening Mousse. I found that even when used without styling products, the Full Shampoo (which creates outstanding lather, despite its sulfate-free formula) and the Full Conditioner created extra bounce and volume, and reduced my hair’s frizz enough to make my at-home blow out look like I just stepped out of the salon. The lightweight styling products added even more lift — especially the Root Lifting Spray, which helped create height at the crown without leaving behind a sticky or heavy residue. 

For hair that’s ready for the big leagues, pick up Full by Living Proof at Sephora. Full size bottles of each product are $24.

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