For the first time, the American Museum of Natural History partnered with a fashion brand to produce an apparel line. The J. Crew science and history-inspired T-shirts are available online and in select stores, including the Museum Shop.
The American Museum of Natural History partnered with a fashion brand for the first time to produce an apparel line. J. Crew was allowed special access to the museum’s archives for the T-shirt collaboration. The designs in the new crewcuts line for kids launched on J. Crew’s website on Jan. 28, and will be available in select stores, including the Museum Shop, on Jan. 30.
Jenny Cooper, head crewcuts designer at J. Crew, says, “We were so excited to have special access to the American Museum of Natural History’s back rooms, archives, and scholars to help us design the tees. Each tee was vetted by the respective experts in the museum and we felt like we were learning as we went. It was an honor to be the first brand able to go through these historic archives for inspiration for the tees.”
“We are very happy to announce this project and to bring this unique collection of children’s T-shirts to both J.Crew’s and the museum’s young fans,” says Sharon Stulberg, senior director of business development at the museum. “Inspired by science and the museum’s iconic halls and archives, the crewcuts design team created fun and engaging T-shirts highlighting images and facts from our library and our exhibits. The content and the images were reviewed by museum curators. We hope that these great T-shirts will be a source of pride and inspiration for the young scientists who wear them.”
