FAO Schwarz Hosts Jellycat Diner Breakfast Experience

Jellycat FAO Schwarz breakfast diner
Jellycat FAO Schwarz

The Jellycat Diner Experience Serves Up a Breakfast Feast in FAO Schwarz

The NYC Jellycat Diner Experience is serving up a new breakfast feast that is full of fun!  NYC’s most iconic toy store, FAO Schwarz, invites guests to visit the interactive diner experience. Visitors can order from the expanded “menu” of plushies and bring home a Jellycat “meal” plush, diner mementos, and precious memories to treasure. 

Customers can step up to the diner’s custom counter on the store’s first floor and place their order from a menu of adorable and sweet, breakfast-themed plush. The “chefs” in the diner are serving up Jellycat’s new and exclusive Amuseables breakfast treats: Waffle, Pancake Stack, and Bagel, plus some of the exclusive NYC foodie favorites – all in the newly refreshed space designed to spark joy and creativity in kids and adults alike.

The diner recently went viral on Tiktok for the captivating and heartwarming experience. Video shows servers ‘frying’ up a hamburger Jellycat, while others wait to ‘order’ theirs. You will feel the nostalgia as you step into the retro diner complete with checkered floors basking in a bright neon blue glow.  The fan favorite plush is Fran Pancakes, a smiling stack of pancakes with syrup and blueberries on top. She is in good company with Rene Waffle, a sweet waffle topped with butter and strawberry, and Bagel complete with salmon and cream cheese and a grin. 

And if breakfast isn’t your preferred choice in the morning, don’t worry, they’ve got you covered. You can choose from a classic menu of New York favorites including pizza, hamburgers, hot dogs, and tacos — because would it really be a New York pop-up if the classic dollar slice plush wasn’t included?

Psst…Check out Best Apple Cider Doughnuts In and Near NYC

Servers greet guests, making them feel like VIPs as they take their name and special order, whip it up with a dramatic display of culinary coolness, and pack it to go with personalized goodies. Plus, each “meal” also comes with an exclusive enamel pin in the shape of the plush food item, a sticker sheet, gift packaging with a personalized sticker, and a reusable gift bag to take the food to go. It is a fun and interactive personalized experience sure to delight kids of all ages. Families get the chance to enjoy the best breakfast ever, while engaging with the interactive installation that captures the essence of Jellycat’s playful and fun brand.

If you’re not familiar with Jellycat, the famed plushes are native to London. Coming in a variety of shapes, sizes, animations, and figures, the super soft toys were founded by brothers Thomas and William Gatacre in 1991, before they eventually expanded and moved to Minneapolis in 1991. The line has since expanded to include plush bags, charms, storybooks, and an exclusive line called Amuseables.

The Jellycat breakfast amuseables recently went viral on Tiktok, with users calling them their ‘new bestie‘. The brand even started a motivational Monday series with the plushes, watching your favorite food items get ready for the day, like this adorable peanut who steps into the week refreshed!

Jellycat are ultra plush and filled with joy inside and out. Families will love to explore the Jellycat experience, including limited-edition plush toys only available at FAO Schwarz. FAO Schwartz is located at 75 Rockefeller Plaza in Manhattan. The experience starts at $45. Jellycat plushies are also available in a wide range of price points, starting at $28 for the plush croissant, and up to $40 for the bowl of oats.

Psst…Check out Best Farmers’ Markets in NYC and Beyond

Relevant Directory Listings

See More

Elf the Musical

<p>They'll sing loud for all to hear. You can bring the Christmas cheer.</p> <p>Start decking the halls, people – <em><strong>it's Elf The Musical</strong></em>!</p> <p>After a decade away, the beloved holiday classic is back on Broadway for a strictly limited run. Whether you’re searching for the perfect stocking stuffer or a festive outing for the whole family, this family-friendly show is packed with joy, laughter, and snow-covered magic.</p> <p>A musical comedy adaptation of the hit 2003 film, <em><strong>Elf The Musical</strong></em> follows Buddy the orphan who, after being raised by elves at the North Pole, embarks on a journey to New York City to find his birth father and help the people he meets rediscover the true meaning of Christmas. Academy Award® nominee Sean Astin ("Lord of the Rings") is Santa Claus alongside Tony Award® nominee Grey Henson as Buddy, Drama Desk Award nominee Ashley Brown as Emily, and rising star Kayla Davion as Jovie. Plus, keep an eye out for social media celebrity Kalen Allen – known for his appearances on "The Ellen Show" – as the hilarious store manager.</p> <p>Called “a slickly irresistible and fizzily enjoyable confection of a show” (<em>Time Out</em>), this holly-jolly hit is one you won't want to miss. Through January 4 only!</p>

Speakitaly NYC

<p>SPEAKITALY NYC offers stimulating and entertaining lessons for children 0 to 16 years through a wide combination of activities based on the communicative approach anchored in the Common European Framework of Reference: active learning (group work, role plays, etc.) and practice exercises aimed to improve listening, speaking, reading, and writing skills. Kids will start speaking and using Italian in a very natural way.  Small classes capped at 6 students to make sure each one gets the needed attention and facilitate learners' progress. </p> <p>Our method is driven by a didactic method that is the result of constant updates, professional certifications and more than 10 years of experience in working with non-native speakers from different native languages and levels of knowledge.</p> <p>Our aim is to develop a range of Italian language skills while improving accuracy that will enable the students and participants to interact without stress or feeling rushed. We want to help those in the community really embrace not only the true culture in Italy but the Italian culture within New York City… Who doesn’t love what Italy represents in the kitchen, in history & in the arts?</p> <p>Speakitaly wants to support multilingual families who want to learn a new language or pass along their ancestor’s heritage and culture. Raffaella, the founder said: "We see language awareness and intercultural sensitivity as the milestones for an inclusive society. Italian, like all other languages, is an enrichment and a growth in every way. Vi aspettiamo!"</p>

Music Together

<p><span style="font-size: 10pt; font-family: Arial;" data-sheets-value="{" data-sheets-userformat="{">Music Together® is for infants, toddlers, preschoolers, and their parents/caregiver. The classes include songs, rhythmic rhymes and movement, and instrument play activities that are developmentally appropriate for the children and easy for parents and caregivers, regardless of their own musical ability.</span></p>