Scoop: Registry & Shopping Resource

Over the past year, Cricket’s Circle—an online destination for new parents, created by former YSL PR maven Rachel Blumenthal to help expectant moms build their baby registries—has become a staple for moms-to-be.

Its product recommendation system, social features, and awesome blog have been such a hit that, as of last month, Cricket’s Circle has launched an e-commerce feature.

Now, you can shop registries directly from the site, as well as shop products mentioned in blog posts. This means it’s now easier than ever to shop brands you love—like J.Crew and Land of Nod—while also building an interactive registry to share with friends and family.

For more info, visit cricketscircle.com