Ralph Lauren Launches Children’s Literacy Program

Literacy T-shirt (available in 12 languages), Tote and bag charm

Just in time for back-to-school shopping this fall, Ralph Lauren recently launched their new campaign to promote children’s literacy and education, with designs centering around the words “read” and “write.”

In this Children’s Literacy Program capsule collection, shoppers will find tees bearing the new Global Literacy Pony design, available in 12 different languages!

Girls in particular will love the new Limited-Edition Literacy Tee in this collection, which features a fashionable girl wearing the new Pony design, with her arms filled with books.

For each tee purchased, as well as the Global Literacy Journal, 25 percent of the proceeds will go towards the Reach Out and Read nonprofit organization, which aims to promote early literacy nationwide by providing books to children.

Young bookworms can complement the journal with the Global Literacy Bookmark, of which 100 percent of the proceeds will go towards Reach Out and Read.

The capsule collection comes in addition to the Ralph Lauren Childrenswear Collection Fall 2014, which offers a mix of patterns and fabrics, along with signature looks like bold rugby stripes, varsity jackets, equestrian sweaters, and more.

Through September 1, 10 percent of the purchase of apparel and accessories from the Fall 2014 will go towards Reach Out and Read. The goal is to donate 100,000 Scholastic books!

For more information on the Ralph Lauren Children’s Literacy Program and shop from the capsule collection, click here. The Fall 2014 collection, as well as highlights from the Fall 2014 Children’s Fashion Show is available here.

To learn more about Reach Out and Read, click here, and to learn more about Scholastic, click here.