New Children’s Brand Generation Joy is the Durable Line We Have Been Waiting For
We have all been there, the new top or pant we just bought a few weeks ago has not lasted the many playground hours one kid can utilize in one week.
Generation Joy, the newly launched kids clothing line is a brand that parents like (long-lasting, accessible, and washing machine friendly) as well their kids (bright colors, soft fabrics, fun graphics). Their goal is: Making Clothing That Kids Enjoy”. For parents the quality fabrics with design touches that make the clothes fun but lasting wearing pieces is also appreciated.
Our favorite features include their “Grow With Me” elements such as: folded cuffs, adaptable waistbands, longer length leggings and dolman sleeves; all intended to extend the life of each garment as your child grows.
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Generation Joy also utilizes cooling fabrics, cover stitching, and everyone’s fave: tagless designs in a size run from 4-14.
We are loving the reversible girls’ leggings, tutus and shorts with pom pom details. The boys’ sweats with reinforced knees are just what every parent of an active boy(or girl) needs. The entire line is full of color, fun prints (tie dye, hearts, dinosaurs) so definitely kid approved!
