Mom-Owned Businesses in New York City

mom-owned businesses

As NYC continues its phased re-opening and we get back to school in the new normal, and as you look for children’s educational activities, enrichment, clothing and accessories, and other resources, check out these phenomenal businesses owned by magnificent mom bosses. 

Getting ready to go back to school? Check out Back-to-School Gear for Kids in the “New Normal”

Book Nook

Rina Collins opened Book Nook on the Upper West Side in 2012, creating a unique early childhood literacy center where children develop a lifelong love of reading, books, and the wonder of words. Founded by this terrific teacher and mom with 20-years of experience in early childhood, literacy, and elementary education, the curriculum is designed to meet the needs and learning styles of each child. Children feel right at home when they walk into Book Nook and are eager to explore the well-stocked shelves of wall-to-wall books, and the feedback from parents, children, and teachers is that Book Nook makes them happy and they’re always eager to return. 

The Playroom NYC

Super sisters and moms Tali Shustik and Liat Kletz created The Playroom NYC, New York City’s premier children’s play space specializing in unstructured creative play. The 3,000 square foot UES gem is set to reopen on September 8, featuring an indoor climbing structure, dress-up area and stage, play bodega, custom train table, ride on cars, and more — we cannot wait! The Playroom NYC is well known for its clean, safe, and fun environment offering all types of programs including open play, birthday parties, classes, and kid events.

SciTech Kids

Kim Magloire, the founder of SciTech Kids, has a passion and talent for nurturing young minds to learn STEAM. As a mom, she started SciTech Kids for her daughter ten years ago to transform children into budding scientists and engineers using hands-on activities that capture their imagination. Kim said that as an African American woman, her greatest joy has been mentoring children, especially girls and underrepresented groups, in the STEM field. As an epidemiologist and educator, her worlds have come full circle as she pivots her business due to COVID-19. This fall, SciTech Kids is offering learning pods to support families navigate blended learning. Their STEAM lab’s open space is perfect for social distancing and the two outdoor spaces make it feasible to safely hold in-person classes and dining outdoors amid the coronavirus pandemic.

PiccoliNY

Alexandra Zagami Ng started PiccoliNY in 2011, fulfilling her dream to open a business in the same neighborhood where her grandfather owned a bakery for 60 years. Alexandra’s first design, Hot Dog Pretzel NY, was inspired by Milton Glaser, and it became a big hit. It first appeared at The Feast of San Gennaro in some borrowed space inside Rubirosa‘s Restaurant booth and now they are sold in Macy’s and other local shops like hers around New York. The iconic designs are loved by locals yet also made the store a global destination for tourists, which she is forever grateful for. PiccoliNY represents the world’s favorite city and Alexandra hopes to continue connecting with clients and customers in the digital world.

Pearl Girl Accessories

Pearl Girl Accessories is an adorable accessories brand founded by chic mom Carly Danzig. Based in NYC, Pearl Girl features the coolest and cutest custom sunglasses and accessories that can be instantly personalized by adding a name, initials, or specific design. Pearl Girl plans to feature a new collection of curated styles in addition to the personalization options. Pearl Girl sunglasses are the essential year-round accessory for kids, are great for a vacation, and are the perfect giftable item for friends and family. Plus, they are all UVA and B protected. These sunnies will make you sunny!

String Thing Studio

Felicia Eve is the owner of String Thing Studio, a yarn shop in Park Slope Brooklyn, featuring beautiful yarns and tools at a myriad of price points as well as a beautiful community that has organically grown there. Felicia is a Jane-of-All-Trades, mother of three, and has a background in non-profit fundraising as well as a decade long career as a Podiatric Surgeon. Prior to COVID-19 restrictions, you would find knit and crochet nights, after school programs, gatherings in the garden, and more. During the COVIID-19 pandemic, String Thing Studio has pivoted its business to online shopping as well as classes and virtual meetups. The shop is now open for in-person as well as virtual shopping appointments. They would love to see you, either in person or virtually!

Heaven’s Tiny Tots

Heaven’s Tiny Tots is a family run business founded by Tameka Silva in 2013. At one point Tameka was caring for her own son and over twelve kids in her house and realized she was on to something. That’s when she founded Heaven’s Tiny Tots with the mission to provide excellent quality childcare and educational programs to children by providing a safe, caring and nurturing environment. And the rest is history. Fast forward five years later, and Tameka had three commercial spaces and a DOE license, and she says it is a blessing. They have been open for essential workers and the community at-large, operating throughout the entire pandemic. As always, she and her team are helping and giving back to the community, emphasizing their philosophy that we must all do our part to make the world so much better.

Twinkle

Twinkle is a family-owned and operated indoor playspace in Brooklyn created by Vanessa Yee-Chan, a working mother of three young kids, and her entrepreneur father Victor John. Twinkle’s 4,500 square foot play space has innovative custom-made exhibits to cater to any child’s wildest imagination like climbing an indoor life-size tree, becoming the fire chief of the Red Hot Fire House, and going on a mythical adventure with their four 15-foot tall dragons. Twinkle specializes in themed birthday parties and open play for toddlers and preschoolers. Now more than ever it is a treat to experience the unique and innovative world of Twinkle that will enhance a child’s overall well-being through interactive play and allows their imagination to shine bright.

Owl Tree Kids

After 20 years in fashion retail, Molly Epstein, Owl Tree Kids founder & CEO and mom to three girls, was constantly watching beautiful clothes get outgrown at practically lightning speed. It felt like a huge, unnecessary waste, both economically and environmentally. That’s when Owl Tree Kids was born, created to be a destination for lightly used or like-new boy’s and girl’s clothing and accessories, as well as maternity wear. They’ve done the hard work of cleaning, sorting, and curating our products into the shopping experience you’ve always wished for from secondhand apparel. She loved building this sustainable fashion brand that focuses on curation and providing great deals to parents in a clean, elevated store, and online environment. 

Photo via The New York Times

DŌ, Cookie Dough Confections

Kristen Tomlan is the Founder and CEO of DŌ, Cookie Dough Confections, the world’s first edible cookie dough confectionery. Her unique take on the formerly forbidden treat is a viral success and has inspired millions of customers worldwide to eat cookie dough just how they crave it — straight from the mixing bowl. Her flagship shop in New York City garners hour-long lines and has captured the attention of leading outlets. Her brand has grown to include multiple retail outlets & pop-ups, an e-commerce business, and more. Her first cookbook, Hello, Cookie Dough: 110 Doughlicious Confections to Eat, Bake, and Share was released in October of 2019. Kristen currently resides in Brooklyn with her husband, Chris, newborn, Edie, and rescue pup, Nelly.

We hope you liked these businesses as much as we do. Please let us know at editorial@www.newyorkfamily.com for other favorite mom-owned businesses! 

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Chickenshed NYC

<p style="font-size: 16px; box-sizing: border-box; margin-bottom: 1.3em; margin-top: 0px; caret-color: #515151; color: #515151; font-family: nimbus-sans, sans-serif;">Chickenshed is an inclusive theatre company that began in the UK in 1974. Chickenshed NYC is a young organization bringing that same ethos and unique methodology to the USA. Chickenshed’s mission is to create entertaining and outstanding theatre that celebrates diversity and inspires positive change.</p> <p style="font-size: 16px; box-sizing: border-box; margin-bottom: 1.3em; margin-top: 0px; caret-color: #515151; color: #515151; font-family: nimbus-sans, sans-serif;">Chickenshed's model of Inclusive Theatre is based in the belief that everyone can flourish when everyone is included. At Chickenshed everyone is welcome, everyone is valued, and together we produce remarkable theatre. We want to break down barriers between people to create a world without labels and where differences no longer divide. At Chickenshed, support is given to those who need it, and given by those who can . We believe that creative activities, self-expression and performance should be available to anyone who has the desire, no matter their background or circumstances. We know that when everyone has the opportunity to shine, amazing things happen.</p> <p style="font-size: 16px; box-sizing: border-box; margin-bottom: 1.3em; margin-top: 0px; caret-color: #515151; color: #515151; font-family: nimbus-sans, sans-serif;">Chickenshed NYC provides programming for little ones, children and youth through semester-long activities and performances.</p>

Aviator Sports Summer Day Camp

<p>Aviator Sports Summer Day Camp offers five daily rotating activities such as swimming, ice skating gymnastics, rock climbing, parkour, indoor/outdoor turf, and courts plus more in its ample 175,000 sq. ft. facility and 35-acre outdoor area. Aviator Summer Camp also offers off-site and on-site field trips such as a day at Green Meadows Farm, Launch Trampoline Park, and a Brooklyn Cyclones game. The summer camp runs from 9 am-5 pm with early drop off and late stay available. Bus transportation is also available throughout Brooklyn. Lunch and an afternoon snack are included. Sign up by February 28th to receive up to $300 off camp with early bird discounts.</p>

Dedimus Potestatem

<p>Dedimus Potestatem provides fun, engaging, academically challenging programs to students in primary, middle, and high school. Programs include Leadership, Debate, Model United Nations, Computer Programming, Financial Literacy, Filmmaking, Philosophy, Model Congress, Mock Trial, Etiquette, Bioethics, Stem and Bioethics, and more. We currently offer both virtual and in-person private, semi-private, and group sessions and after-school programs. Contact us to bring us to your school today!</p> <p>Sessions</p> <p>We currently offer both virtual and in-person private, semi-private, and group sessions as well as after-school programs. To register, visit <a href="https://www.potestatem.co/bookclassesnow" target="_blank" rel="noopener">https://www.potestatem.co/bookclassesnow </a>or email us at <a href="mailto:info@potestatem.co?subject=REGISTER" target="_blank" rel="noopener">info@potestatem.co</a></p> <p><a href="https://www.potestatem.co/leadership" target="_blank" rel="noopener">Leadership: Middle School ages 10-13, High School ages 14-18</a></p> <p>This is a unique leadership course that gives students the skills they need to succeed in life. Using an activity-based syllabus centered around character traits most sought and admired in leaders (initiative, honesty, self-control, adaptability, empathy, persuasiveness, resourcefulness, diligence, tolerance, determination, generosity, punctuality, courage, reliability, endurance, deference, creativity and integrity) students learn how to deal with situations they encounter in life. These building blocks will ensure they grow to become the leaders so sought after by our burgeoning society. Our grading rubric was adapted with the permission of Neil Mercer, the Director of research and Head of Faculty at The University of Cambridge.</p> <p><a href="https://www.potestatem.co/little-leaders-prek-and-kindergarten" target="_blank" rel="noopener">Little Leaders: Primary School Ages 6-9</a></p> <p>Developed by former pre-school and elementary teachers, this ethics-centered program utilizes a play-based method to encourage students to explore and apply soft skills in their daily lives. While cultivating the skills they will need to build strong, successful relationships, they will learn how to find their voice and showcase themselves in the best way. Students will learn to communicate and negotiate so they can be better team leaders and team players. Students will learn how to deal with situations they encounter in life, such as bullying, cheating, conflicts between two or more parties, and more. The inculcation of these values in our children's formative years will ensure they grow to become the leaders so sought after by our burgeoning society.</p> <p><a href="https://www.potestatem.co/classes/beginnersdebate" target="_blank" rel="noopener">Speech & Debate</a> (competitive and non-competitive programs available)</p> <p>This online after-school program prepares students for formal and informal presentations. Participants learn to craft and present arguments and inform, persuade, and motivate an audience in a variety of ways. According to the English Speaking Union, debate is a natural fit for students and compliments common core standards. Debate builds literacy and multi-media research skills, fosters critical thinking and expanded perspectives, enhances public speaking skills, increases confidence, trains students to listen effectively, supports diverse learners and strengthens civil engagement and discourse. </p> <p><a href="https://www.potestatem.co/model-un" target="_blank" rel="noopener">Model United Nations (Ages 11-18)</a></p> <p>Model UN simulates the six major organs of the United Nations. Students role play as delegates from a country of their choosing and learn to write and present resolutions based on topics they are passionate about-just as if they were representing member states of the United Nations. We utilize materials from National Model UN and video tutorials to teach students how to write and present position papers, working papers, and draft resolutions. Students use debate and negotiation to enlist the support of other delegates for their resolution. Model UN is a great way to teach students leadership skills like communication, conflict resolution, negotiation, and delegation.</p> <p><a href="https://www.potestatem.co/self-defense-classes" target="_blank" rel="noopener">Self Defense and Empowerment</a></p> <p>Developed by a veteran Krav Maga specialist, this self-defense program will focus on the principle of healthy minds in healthy bodies. Students will focus on de-escalation techniques as well as safe and active means of self-defense. Through active games and fun drills, students will learn the disciplined focus, critical thinking, adaptability, and resilience necessary to achieve goals, as well as gain valuable social insights into leadership and teamwork. Students will expend energy and reduce stress while learning to stand and present confidently.</p> <p>Mock Trial (<a href="https://www.potestatem.co/classes/mock-trial-classes" target="_blank" rel="noopener">Fairy Tale Mock Trial for ages 7-9</a>, regular <a href="https://www.potestatem.co/mock-trial-classes" target="_blank" rel="noopener">Mock Trial Ages 10-18</a>)</p> <p>Mock trial is a hands-on simulation of the American judicial system. The goal is to help participants acquire a working knowledge of our judicial system, develop analytical abilities and communication skills, display leadership in a court of law, and gain an understanding of their obligations and responsibilities as participating members of our society. Materials for this course are provided by The American Bar Association.</p> <p><a href="https://www.potestatem.co/model-congress" target="_blank" rel="noopener">Model Congress: Ages 10-18</a></p> <p>This civics course simulates the legislative process. Students will learn about the electoral process, lobby for issues they are passionate about, draft and deliver bills, amend legislation, debate international policy, and learn how to effectively represent a constituent body of their choosing. We utilize materials from The Constitutional Rights Foundation, ICivics (founded by Justice Sandra Day O’Connor) and the National Model U.S. Congress. These resources have been proven to improve students’ civic knowledge, presentation, and core literacy skills. New research has also shown that the use of the aforementioned materials has also led to increased participation in the democratic process. Our objective in this course is to educate the next generation, nurture and inculcate a passion for civics and history and encourage young people to advocate for themselves.</p> <p><a href="https://www.potestatem.co/philosophy" target="_blank" rel="noopener">Philosophy</a></p> <p>The focus of the Philosophy class is to examine and understand the ideas behind the most popular philosophies embraced throughout the world. To do this, students examine ethical situations through the lens of these philosophies and engage in a Socratic style debate. Students are presented with an ethical question and they must identify stakeholders and players within the dilemma, discuss the key moral issues and present opposing viewpoints. This class was built for students who wish to <a href="https://nhseb.unc.edu/" target="_blank" rel="noopener">compete in the middle or high school Ethics Bowl</a>. </p> <p><a href="https://www.potestatem.co/classes/money-matters-financial-literacy-for-kids-afterschool">Money Matters: Financial Literacy for Students</a></p> <p>The Money Matters course is built to help students manage their personal finances, from building credit and loan applications to interest rates and investing strategies. This class will cover the basics of financial health, savings, spending habits, and budgeting. After learning how to store, track, and spend responsibly, students will learn about risk management, APRs, and tax preparation. This class will use real-life examples and teach students how to set and achieve financial goals. This course is ideal for middle and high school students.</p> <p><a href="https://www.potestatem.co/stem-dna-ethics" target="_blank" rel="noopener">STEM and Bioethics: (Ages 10-18)</a></p> <p>Our STEM program will give kids the opportunity to think critically about science and society, and to practice communicating scientific topics in ways everyone can understand. To be a successful scientist in our modern world, one must not only have a broad understanding of scientific material learned at school, but also the ability to communicate effectively and share that knowledge with others. Each week of this program will build on the previous while also introducing new scientific topics for discussion.</p> <p><a href="https://www.potestatem.co/classes/virtual-after-school-etiquette" target="_blank" rel="noopener">Etiquette (Ages 5 and up)</a></p> <p>Due to increasing popular demand from groups and individuals, we have decided to offer our etiquette course as an eight week after-school class. Students will not only learn how to introduce themselves and their friends, they will explore appropriate language for quotidian and special occasions, how to enter and leave conversations, proper table behavior for different scenarios, effective strategies for conflict resolution and negotiation, the importance of tone, expression, and body language in every social interaction and why manners and soft skills are essential to a successful life.</p> <p><a href="https://www.potestatem.co/classes/essay-writing" target="_blank" rel="noopener">Speech and Essay Writing: Ages 10-18</a></p> <p>This group class includes eight one-hour online sessions focused on the creation, development, and delivery of informative and persuasive speeches. This program is tailored to the needs of the individual(s) in question and can include essay writing, use of stylistic devices, and persuasive rhetoric and/or instructions on how to craft and deliver a persuasive or informative multidimensional presentation with compelling slides, audio, and videos.</p> <p><a href="https://www.potestatem.co/classes/visual-storytelling" target="_blank" rel="noopener">Visual Storytelling</a></p> <p>Multimedia platforms have increasingly become more popular for educators, artists and businesses. Young people all over the world have begun using media to amplify initiatives, educate, share science, poetry, art, movement, culture and more. In this class students will learn to capture brief videos that share their voice and vision with the world.</p> <p>College application course </p> <p>Discover the fundamentals of style, narrative, and theme for the ideal college application essays! In these sessions, you will begin by examining outstanding Personal Statements and by brainstorming your own. Then, move on to draft and edit the specialized supplemental essays for each college on your list. Space is limited to ensure personalized attention.</p> <p><a href="https://www.potestatem.co/classes/essay-writing" target="_blank" rel="noopener">Academic writing</a> </p> <p>These are sessions focused on academic writing. Our tutors have years of experience in drafting, editing, and teaching essay writing. Each package will include a consultation with our tutors to assess individual needs. </p> <p><a href="https://www.potestatem.co/classes/test-prep-sat-shsat-act-gre-gmat-asvab-tachs-more">Test Prep: SAT, SHSAT, ACT, GRE, GMAT, ASVAB, TACHS + more</a></p> <p>These classes are focused on identifying the quickest and most efficient path toward improving students' standardized test scores. Starting with a diagnostic practice exam, this program will target the key subject matter your students need to master while integrating timing, triage, and practice strategies. We aim to regularly emulate the real-life conditions of tests until students are comfortable working quickly, accurately, and efficiently. Sessions can be one hour or two hours in length, as needed.</p> <p>Computer Programming: Coding for Kids</p> <p>In these sessions, we start by discussing the basics of computer programming, what it is, what it can do, and what it was built on. Then we will begin experimenting with block-based programming languages. Students will learn the basics of computer architecture, binary code, compilers, and algorithms. By the end of the course, students will be able to produce small programs of their own. The cost of materials is not included. This class is available to younger students (Ages K-1) and middle and high school students. </p> <p> </p> <p> </p>