Where to See the Best NYC Holiday Windows in 2020

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Best Holiday Windows in NYC 2020

2020 may have brought many changes this year, but the traditional unveiling of NYC holiday windows will still be here. Last year, we saw gorgeous, holiday window displays of whimsy, like Saks’s take on Frozen 2; of the fantastical, such as Bloomingdale’s Out of this World display; of snowy, holiday villages as seen in the American Girl display, and even of edible delights shown in Bergdorf Goodman’s unique candy display.

Psst! Looking for more family-friendly, holiday fun? Check out: The Best Holiday Markets in NYC 2020: For Kids and Families

In years prior, crowds would gather to get a glimpse of these beautiful NYC holiday windows and participate in the festivities. Unfortunately, with the ongoing pandemic, businesses have had to cancel these large gathering events and seek alternative ways for their holiday window’s unveiling.

Bloomingdale’s – Lennox Hill

holiday window display
Courtesy of Bloomingdale’s

This year, many companies, like Bloomingdale’s, Saks, and Macy’s, held virtual window unveiling events. Bloomingdale’s live streamed their holiday window’s unveiling on November 23 but required a donation (of any amount) to watch the event.  The unveiling ceremony was hosted by comedian and actor Ali Wentworth and Bloomingdale’s CEO Tony Spring. The benefit also featured performances from singer Andra Day and the American ballet dancers Misty Copeland, Skylar Brandt, and Gabe Stone Shayer. All of the benefit’s proceeds went to the charity organization Child Mind Institute.

Bloomingdale’s holiday windows were inspired by their “Give Happy” campaign. All six holiday windows featured different aspects of the “Give Happy” campaign with each window illuminated by a bright color. For example, the first window of the set (as depicted above) features the logo of the “Give Happy” campaign and says “Happy Holidays” in neon, rainbow letters that contrasts against a purple background.

160 E 60th St, New York, NY 10022

Sak’s Fifth Avenue – Midtown East

People Standing Outside of a Food Truck
Courtesy of Sak’s Fifth Avenue

Saks also live streamed their event on November 23, although their unveiling ceremony was different than Bloomingdale’s. While they still hosted their iconic light show, they were separated into 20 smaller lighting ceremonies. Also, during this event, Saks made a donation to the Madison Boys and Girls Club.

Last year, Sak’s holiday windows were Frozen II themed, but this year, their theme was This is How We Celebrate. Their six window display showed how people celebrated the holidays across New York, such as a musical celebration on Broadway, neighbors decorating their homes in holiday lights, and even a holiday block party that features a food truck (as depicted above).

611 5th Ave, New York, NY 10022

Macy’s: Herald Square – Midtown

New York City
Courtesy of Macy’s

Macy’s at Herald Square revealed their holiday window display on November 19. Macy’s window display featured six windows, each portraying different aspects of New York. The first window (as shown above) depicts the words “Thank You” in 16 different languages and are embellished with bright, neon lights with the Empire State Building as the centerpiece.

The second and third windows show busy elves scribbling “thank you” across New York City as an appreciation to all the first responders and essential workers. The fourth window has animated scenes of unity, love, hope, and, of course, Santa. The fifth window also features animated elements from Macy’s iconic Thanksgiving Day Parade including Santa Claus. Lastly, the sixth window has an interactive feature where letters spell the words “thank you” by visitors’ movements.

151 W 34th St, New York, NY 10001


As we patiently wait for the unveiling for more iconic window displays for this year, here is a recap of last year’s best NYC holiday windows from 2019.

Best NYC Holiday Windows in 2019

Holiday Window Display

Bergdorf Goodman – Midtown

Never failing to impress us with their extravagant displays, Bergdorf Goodman presented a twist to the display including neon colors, Italian Mosaics, and a game-night theme across the various windows. 754 5th Avenue, New York, NY 10019

mannequins at bloomingdale's out of this world holiday window display

Bloomingdale’s – Upper East Side

We love Bloomingdale’s holiday windows, because not only do they tell a story through art, but they’re often interactive. In 2019, Bloomingdales traveled into space in celebration of the 50th anniversary of the moon landing. This was an artistic and stylish take on exploring space. 1000 3rd Avenue, New York, NY 10022

Holiday windows in New York
Saks’ Frozen themed holiday window. Photo via WWD

Saks Fifth Avenue – Midtown

The window display at Saks is one of the best for families because Saks often chooses a popular children’s book as a theme and includes kid-friendly animations. Saks and Disney came together last year to celebrate Frozen II in their holiday window display. 611 5th Avenue, New York, NY 10022

Holiday windows in New York

Macy’s: Herald Square – Midtown

Families followed the story of Santa Girl, who watches the Macy’s Thanksgiving Day Parade from her bedroom window and wishes that she were Santa Claus. Little ones were able to press Santa Girl’s dog’s, Willow, nose, and she scratched her ears. Kids also played with a video game where you could use a steering wheel to drive on a road full of presents and take photos using a mechanical kaleidoscope. Santa was larger than life last year, with a 15-foot-tall Santa Claus on the marquee on top of the Broadway entrance, for a total of 18 feet high. 151 West 34th Street, New York, NY 10001

holiday window display

Macy’s – Downtown Brooklyn

The theme of last year was “Believe In The Wonder.” The three windows located on Fulton Street were heavily decorated in a way that was sure to spread holiday joy. Each window featured a cast of characters sharing the seasonal spirit. 422 Fulton St, Brooklyn, NY 11201

David Yurman Holiday Display

David Yurman – Lenox Hill

We’re big fans of David Yurman holiday windows, because they raise awareness for Polar Bears International, a non-profit that works to conserve polar bears and their environment. David Yurman is known for its simple, yet elegant and heart-warming displays of winter. Last year’s holiday window, they continued to raise Polar Bear awareness and protect their delicate habitats. 712 Madison Avenue, New York, NY 10065

Louis Vuitton Colorful Holiday Display

Louis Vuitton – Midtown

Louis Vuitton’s holiday window theme consisted of bright colors and the brand’s monogram logo that scales the facade of the building. 1 East 57th Street, New York, NY 10022

Hudson Holiday Window Display

Shine On – Hudson Yards

This dramatic indoor-outdoor artistic light and music installation was coupled with seasonal events and experiences perfect for the whole family. The Lyra light display was inspired by the similarly named constellation, representing the enchanted string instrument of Greek mythology. The display was a series of star-shaped sculptures made of LED lights, which created a visual spectacle synchronized to classic holiday music. Between 10th and 12th Avenues from West 30th to 34th Street, New York, NY 10001

American Girl Holiday Window Display
Photo courtesy of Peter Jakubowksi

American Girl – Midtown

We loved this winter wonderland! American Girl and Swarovski teamed up to create a spectacular holiday window that was shining all season long. This holiday haven gleamed with nearly 200 Swarovski crystal strands and 130 pounds of Swarovski crystal stardust. This little American Girl winter village shined bright and dazzled anyone who passed by. You can’t go wrong with a holiday window jam-packed with sparkling crystals! 75 Rockefeller Plaza, New York, NY 10019

In the craziness of 2020 and the upcoming holiday season, take some time to relax and enjoy the wondrous sights of the NYC holiday windows. They will certainly put you in the holiday spirit and possibly even give you ideas on holiday gifts for your loved ones.

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