There’s a lot to be said
for presentation. And Sweet William’s newest location in Nolita does it right with their clean, wood-bleached, Scandinavian tree house of a shop carrying perfectly handpicked selections of childrens’ clothing and toys with an inventory that consists largely of independent designers that satisfy both stylish mommies and babies alike. The usual groovy suspects are there such as Finger in the Nose, Makie and Oeuf as well as Ketiketa bedding. And right now they’re having their winter sale with everything 50%-70% off. Prices range from $15 for Ts and hats to $99 for a Finger in the Nose down baby warmer. It’s a place where beautiful and practical come together – a perfect playground for parents with discerning taste to shop. 85 Kenmare Street Between Lafayette and Mulberry. http://www.sweetwilliamltd.com
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