New York Family Camp Fairs The Blackboard Awards
  • Gerber’s 3rd Foods Lil Bits Helps Babies Master Chewing

    A recent product category for Gerber helps babies explore multiple textures before they transition to solids

    By Payal Shetty

    015000077129Among the myriad of baby food jars and pouches stocked across supermarket aisles, Gerber stands tall, having been a trusted brand with new moms for over 90 years. Passionate about finding ways to nurture happy and healthy babies, the company has built a stellar reputation over the years of producing high-quality baby food products.

    A leader in early childhood nutrition, Gerber‘s initiatives around food production include: Sourcing produce from farms that meet stringent standards, investing in technologies to preserve nutrition of fruits and veggies and extensive product testing across a panel of 2,000 baby testers.

    Gerber’s 3rd Foods Lil Bits, a recent category innovation, reflects their effort in creating new, nutritious products. With an investment of over $100 million in technology, working with 80 experts, and featuring a unique and revolutionary cooking method, Lil Bits recipes contain perfectly sized soft pieces to help babies master the essential chewing developmental milestone. The idea to include bite-sized pieces along with pureed foods is to allow children explore multiple textures before they transition to chunkier solids.

    Available at major retailers, Lil Bits comes in three categories: Dinner, fruits and vegetables. Packed in disposable plastic tubs, in a variety of baby-approved yummy flavors it is perfectly suited for infants who have moved past the pureed baby food stage, but not yet ready for table food.

    Flavors include: Apple Blueberry, Orchard Fruit Medley, Apple Banana, Banana Apple Strawberry, Pear Apple Berry, Island Fruit Blend, Banana Apple Mango, Mixed Carrots, Corn & Butternut Squash, Butternut Squash & Potato, and Sweet Potato Apple Carrot & Cinnamon.

    To learn more about Gerber, visit!


    See More Related Articles