Best Face Forward


Makeup primers are the unsung heroes of the cosmetic counter; they just don’t get the credit they deserve. These lightweight gels prep the face before makeup application, creating a smooth canvas for foundation and a soft, flawless finish.

“There are so many benefits to makeup primers,” says celebrity makeup artist Matin, who has worked with Gwyneth Paltrow, Jennifer Connelly and Liv Tyler, among others. Multi-tasking primers smooth skin’s texture, help makeup last longer and create a “soft focus effect” that blurs the look of skin, he explains.  —

Primers provide benefits for many skin types: they fill in enlarged pores and fine lines, smooth over inflammation from rosacea or acne, reduce shine from oily skin and prevent flaking from dry patches. Apply a pea size amount of one of the following primers after moisturizing and you’ll be ready to put your best face forward:

Laura Mercier Foundation Primer was fist introduced in 1995 and has become a must-have staple for beauty junkies. The super-light, colorless gel includes vitamins and antioxidants to protect the skin. (Available at www.lauramercier.com, $30.)

Smashbox Photo Finish Foundation Primer incorporates an award-winning, oil-free formula that dries super fast. Packed with a blend of vitamins, grape seed extract and green tea, this primer leaves skin velvety soft. (Available at www.smashbox.com, $32.)

Vincent Longo Water Canvas Base Primer is a non-greasy, silicone-infused gel that fills in pores and fine lines without flaking. The oil-free formula effortlessly coasts skin and is a long-time favorite among makeup artists. (Available at www.vincentlongo.com, $44.)

Laura Geller Spackle Under Makeup Primer incorporates a blend of botanical extracts to soothe irritation while smoothing the skin’s surface. Silicone helps lock in moisture for softer skin. (Available at www.laurageller.com, $25.)

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