Baby Tula, offering a wide selection of baby carriers, and Oh Joy!, a graphic design studio-turned-lifestyle brand, has come together to release a limited edition collection of baby carriers in two new bright prints–perfect for spring.
Baby carriers have long been a convenient staple for busy parents who want to be close to their child, but also want the freedom to move their arms. Now, the carriers take a stylish turn with Oh Joy!’s unique designs that will be sure to stand out among the crowd. The collection offers two featured prints: “Paint Palette,” a colorful, abstract print and “Party Pieces,” a fun, whimsical print.
“As a mom who loved carrying around my babies when they were smaller, I find carriers to be one of the best conveniences for modern, busy moms,” says Joy Cho, Oh Joy! Founder and Creative Director. “Whether it’s when you’re grocery shopping, out at an amusement park, picking or dropping off your older kids at school, I love the feeling of being close to my baby, having her safe with me, and being able to move around as I needed to when I needed to. For these carriers, I wanted to bring the fun and whimsy of Oh Joy! to your everyday adventures with your baby when wearing our Oh Joy! for Tula carriers.”
The two prints will each be featured on a variety of Baby Tula products, such as the Coast Toddler Carrier, the Free-to-Grow Baby Carrier, Cuddle Me Blankets, and more.
“Embracing your individual style is at the core of Tula, as are sharing moments of joy with our families and community,” Ula Tuszewicka, Baby Tula’s Founder, says. “With that shared vision, Joy’s fresh and creative approach to design has offered an exciting new, and playful aesthetic for our diverse spring collections.”
The Oh Joy! x Baby Tula collaboration is now available to purchase, but only for a limited time.