Back-to-school shopping just got easier with the debut of Ralph
Lauren’s Children’s Virtual Storybook, an exciting way for kids to scope out the
new fall collection online. Narrated by Harry Connick Jr., the storybook
follows the eight members of “The RL Gang” as they embark on their first day of
school. Families will love following the gang’s adventures while checking out
new stylish pieces—if kids like an item they see, they can simply click on the
character to purchase. What’s more, 15% of the first month’s proceeds from
online sales of the children’s wear fall collection will benefit the
for Music, a program dedicated to the education of young
Orleans
18, for children ages 2-8; ralphlauren.com and bloomingdales.com
