Why Crazy Moms Win.
Frustrated, this mom solved two every day issues for her daughter and created a successful business.
“I was using products that claimed to help with sleep issues and thumb sucking but in fact were useless and a waste of money and time. It was traumatic and my daughter and I suffered, ” said Samantha Senack, mother of Birdie who is the namesake of her company. “My mantra became, if it sucks, I can solve it and I can sell it, P.S. you’re not crazy!” a dynamic Samantha who admits she was forced to take the entrepreneurial plunge after a long break from her fashion design career to be a stay at home mom. Upon mom validation of her two innovative products the Birdie Wedge and Digit Tape and provisional patents filed by Childrens National Hospital, Samantha launched earlier this year. “Necessity is the mother of invention as they say and mothers do know best,” Samantha laughed.
“The Birdie Wedge is my first invention. I designed it with wings in mind, and an idea taking flight. After hurdling Birdie’s reflux challenges while breastfeeding, I was then taxed with countless sleepless nights from Birdie’s colds and ear infections. I was concerned about her ear infections turning chronic. I was a sleepy, I was tired, I was worried. Pediatricians, friends and mommy blogs all suggested propping up the crib with a wedge or towel to help drain the fluid from her congestion. Nothing worked since Birdie never stayed in one place while sleeping. I recall staring at the crib and thinking why can’t both ends of the crib be elevated? With that thought, I designed a wedge that did just that,” said Samantha.
The Birdie Wedge is a crib propping device that lies underneath the crib mattress, inflates to your desired angle and props up both ends of the mattress. It elevates your child’s head and body no matter where they sleep in the crib. This raised position adds comfort which leads to better sleep during reflux, GERDS, colds and ear infections. Validated by moms. Safe, adjustable, durable, waterproof, easy to clean, easy to store, compact, portable, BPA & phthalate free. For ages 3 months to 3 years that sleep in cribs.
“Birdie is a chronic thumb sucker. I was trying to help her quit, or at least cut down to two thumbs a day! I researched products to help her and they all embarrass her, punish her or even poison her. Someone suggested band aids, I tried them but Birdie would get bored and pull them off. There was some validity to the concept which gave me an amazing idea. I doodled a character on one and she played a finger puppet show with me. She loved it and repeated it again and again with a new doodle a day. It was working! I learned the key to my success was interactive play, creating a positive experience and positive reinforcement is the most successful way to pro
duce a change in behavior. I put my design skills into action to create Digit Tape,” said Samantha
Digit Tape is simple finger puppet tape that stretches, covers, and sticks to your thumb and other digits for a whole day of interactive play. It helps with thumb sucking and digit biting, punishment, toxic and embarrassment free. It is a bandage, sticker and puppet all-in-one! Validated by speech therapists, Digit Tape provides positive reinforcement which is the most successful way to promote change in behavior. It is safe, comfortable, breathable, hypoallergenic, latex free, water-resistant, convenient and budget friendly. For ages 24 months and up.
Innovative Children’s Products…Where Awesome Ideas Are Hatched! www.birdiesmart.com.
