Introducing giggle’s Lotions & Potions Collection

Beloved local baby retailer giggle has launched its new Lotions & Potions collection as of today (and no, this is not an April Fool’s joke)! The collection is a line of earth-friendly baby skincare, personal care, and cleaning products–and it’s as cute as it is practical!

The line includes specially formulated bubble bath, shampoo & body wash, face & body lotion, sunscreen, insect repellent, diaper rash cream, wonder balm (a great pick for moms as well), baby bottle wash, toy & high chair cleaner, and room & linen spray. The products are now available for purchase online and in giggle stores.

And what’s more, is that all of the products come with the guarantee of being safe, pure, gentle, and made with eco-friendly ingredients that are free of artificial colors/fragrances, parabens, and Phthalates.

“This is the most significant introduction of giggle-branded product in our company’s 13-year history,” states giggle CEO Beth Guastella in a press release for the line. “Our customers want the best for their babies, particularly products that go on or near their baby’s skin.  We felt the market was ready for our Lotions & Potions with a formula that was carefully developed, rigorously tested and thoughtfully designed using the same giggle criteria that our customers know and trust.”

Click through the slideshow below to take a look at the new products!

To learn more, visit!