DAVLER MEDIA GROUP ANNOUNCES THE LAUNCH
of 7th and 8th Local Parenting Magazines:
Nassau Parent and Suffolk Parent
Total Metropolitan New York Monthly Circulation now more than 400K
NEW YORK, NY (January 28, 2009) NYMetroParents, Davler Media Group’s parenting division is launching two new local magazines, Nassau Parent and Suffolk Parent, beginning with an April 2009 edition and with advertising sales commencing immediately. These magazines join the Davler stable of free parenting publications covering the New York Metropolitan area including: Big Apple Parent (Circ 60,000), Queens Parent (60,000), Brooklyn Parent (53,000), Westchester Parent (60,000), Rockland Parent (30,000), and Fairfield Parent (40,000)*, for a total circulation of 400,000, plus, NYMetroParents.com database (visited monthly by 100K+ local families.)
“In a time when people are making hard choices about their finances, their children’s well-being still seems to be on the top of their list of spends and, as studies show, the last cuts parents make are in their children’s activities, classes, etc. New Yorkers continue to turn to our publications to help sort through the options.” said David Miller, president and CEO of Davler Media Group LLC.
Nassau Parent and Suffolk Parent will mirror the other Davler publications in that it will feature a calendar of area family activities, locally written articles on children’s health, education, travel, nutrition, local parenting personalities, businesses which serve parents, and directories of businesses which provide special services to parents, such as birthday parties, after school activities, health care providers. There will be nearly 1000 distribution spots throughout Long Island where parents can find the free magazines each month.
Miller further comments, “As the largest and oldest publisher of regional parenting magazines we believe we are most qualified to fill the void in the Long Island market.. Parents depend on a free magazine that helps them make more informed decisions about how to spend their time and money.”
In 2008, more than 1,500 advertisers appeared in Davler’s parenting magazines. With a verifiable total circulation now at 400,000 copies monthly, Davler parenting publications join the ranks of media options for regional advertisers who want to target a large market segment. “Advertisers tells us that free parenting publications are vital to reaching consumers who are making immediate purchasing plans, considering the editorial and advertising content with the same credence,” says Miller.
Davler Media Group (www.davlermedia.com) was founded in 2004 by publishing entrepreneur David L. Miller, and a leading private equity firm specializing in media and communications, Alta Communications. Specifically, Big Apple Parent has been thriving since it was founded in 1984; the company’s most recent launches included Rockland Parent in Septemer 2007 and Fairfield Parent, September 2008. Davler creates print and online publications that help New York metropolitan-area residents and visitors make superior choices about how to spend their time and money. Davler clients gravitate to these most-coveted consumers at the precise moment they are making purchasing decisions. Davler Media publications offer targeted guides, listings, directories, and award-winning editorial content that are both timely and comprehensive. Various publications serve three distinct markets: the visitor market, the parenting market, and the luxury market. Davler’s 10 websites, including www.cityguideny.com and www.nymetroparents.com, feature in-depth calendars of New York-area activities, searchable databases and directories, streaming video, and web-exclusive articles, all of which are updated daily.
*Circulation audited by Circulation Verification Council.
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For more information or an interview with David Miller:
Jacqueline Majers Lachman 914-409-5203 jackanese@aol.com
