Hey Sloaney: Mama Liza Dare Brings Style for the Littles

Hey Sloaney: Mama Liza Dare Brings Style for the Littles
Photo: Donna Duarte-Ladd

Hey Sloaney: Mama Liza Dare Brings Style for the Littles

Liza Dare has always loved fashion and was part of a group of boutique owners who helped shape the Williamsburg neighborhood’s popular style vibe years back. Liza’s kids’ store, Cute Attack, was stocked with brands from all over the world. The store captured the unique style of North Brooklyn, a vibe that frankly makes Greenpoint/ Williamsburg known for its unique fashion look.

Now, as a mother of two-year-old Sloane- Liza has found her love for fashion reignited by her child’s joy of clothes and the fun she has in styling her every day. And like so many moms who reassessed what they wanted in work-life during this pandemic, Liza knew she wanted to start an online shop destination. Inspired by her own muse Sloane and her group of friends, Liza founded Hey Sloaney, a curated unisex line of clothing for little kids that is well made and, most importantly, meant for play.

We touched base with Liza and chatted about her cool style site available to all regardless of where you live, Hey Sloaney.
Hey Sloaney: Mama Liza Dare Brings Style for the Littles
Photo: Donna Duarte-Ladd
You owned a much-loved children’s boutique (Cute Attack) long before you had kids. What is it about children’s wear that inspires you?

Today, much of children’s fashion is a fun reflection of adult contemporary fashion. It’s cool to see how styles change and how lately, many fashion feels inspired by children’s fashion! I’ve loved clothing since I can remember. I always knew I wanted to be a mother, and when I opened Cute Attack, one of my closest friends and my sister had just had children, so baby fashion was on my mind!

Psst..Helping your Kids Build Strong Reading and Writing Skills

Now that you have the ultimate style muse in your daughter Sloane how does she inspire you in how you curate Hey Sloaney?
Sloane is very opinionated and has a lot to say. When I first started, she and her friends were the inspiration for everything I curated. Now, I know there are some colors or patterns she loves and some she would never wear. I’m not just buying for parents, I’m buying with for parents who want their kids to actually put their clothes on in the morning!  I’m inspired by her strong will and independence, her love of snuggling and taking care of her baby doll, major dance skills, crazy laugh, and love of dirt. She takes after her mother in that she loves clothing, so I want her to have fun with her fashion! It’s an honor to be her mother (and stylist).

You have shared that community means more than anything to you now, did having a tight community especially during the height of the pandemic help you in how you made choice in work, like starting your own business? 
Absolutely! I felt so lost after having Sloane. I loved her so much, but I had postpartum anxiety which the pandemic did not help. In the Summer of 2020, I started to slowly form my community. Being around moms going through what I was going through, helped me find myself again. I started to slowly style again, style Sloane, and be transparent about what I wanted for my future. My friends gave me the confidence to take the first steps in opening my own business again. It felt like something for myself that I could also share with them.

What are the next steps for Hey Sloaney?
I will be hosting Pop-Ups so shoppers can see the clothing in person. The first one is in December at Parachute Brooklyn, one of our favorite buy-sell-trade shops in Greenpoint. I’ve also been doing postpartum styling and I’m considering somehow intergrading it with Hey Sloaney. It’s such a confusing transition and women deserve to feel supported and good about themselves.
Follow Hey, Sloaney on IG!

Relevant Directory Listings

See More

Chelsea Piers Summer Sports Camp

<p><span style="caret-color: #222222; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12pt; background-color: #ffffff;">Chelsea Piers Summer Camp in Chelsea and NOW Brooklyn, offers both Preschool and Full-Day camps where children can learn, play and have fun. With flexible weekly enrollment, your child can join us for a week or all 11 weeks. Camp runs from June 19 to September 1. In Brooklyn, campers receive three swim periods per week with the option to add a 30-minute swim lesson to their camp day at an additional charge. </span></p> <p><span style="caret-color: #222222; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12pt; background-color: #ffffff;">Save 15% when you enroll by 2/28!</span></p> <p><span style="caret-color: #222222; color: #222222; font-family: Arial, Helvetica, sans-serif; font-size: 12pt; background-color: #ffffff;">NY: [email protected] <br />BK: [email protected]</span></p>

STEAM Camp at the Cathedral School of St. John the Divine

<p>STEAM Camp at the Cathedral School is an innovative summer day camp that welcomes all children rising to Kindergarten up to Grade 6. Blending craft, engineering, and technology, projects are designed to spark wonder in all of our campers. Campers also learn to design and prototype at our Innovation Lab equipped with 3D printers, laser cutter, robots, and other maker tech. When they need a break, campers are just steps away from our AquaZone for some refreshing splashes and water slide fun. </p> <p>STEAM campers are curious. They want to be makers, inventors, and problem solvers. And summer is a great time to tinker, explore, and play! Combining inventive hands-on projects with summer outdoor fun on our beautiful 11-acre campus, STEAM Camp is an ideal experience for all children in NYC. Come have a creative, whimsical, and STEAM-y summer with us!</p>

Fieldston Summer Camps

<p>Fieldston Summer Camps provide a fun, eventful summer for all ages. Fieldston Outdoors, Fieldston Sports Camp, Fieldston Premier Sports, Fieldston Future Leaders Camp, Fieldston Emerging Leaders Camp, and Fieldston Expeditions Camp are comprehensive programs covering a spectrum of subjects and interests designed to engage campers. Our programs and classes range from outdoor adventure to educational, sports, and STEAM programs. All camps are held at our campus in Riverdale, with the exception of Fieldston Expeditions Camp, which takes place at locations across the country.</p> <p> </p>