Summer is finally here –and that (hopefully) means plenty of trips to the beach (be it beaches near the city, or the serene shores out East)…and what better way to make the most of family time by the water than with a little surf-inspired fun? And even if a beach day isn’t on your immediate agenda, summer fashion for kids (and moms) is all about Wahine-esque looks! So catch a wave and check out our favorite Beach Boy-approved items for Summer 2014!
Tote-ally Tubular: The uber-hip French fashion house Maison Kitsune recently released their Surf Club collection–complete with plenty of groovy graphics of surfing foxes! We love the collection’s Tote Bag Surf Club. The canvas bag is perfect for packing all of mom’s beach essentials in one handy (and stylish) spot! $61.07, shop.kitsune.fr
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Board Shorts: J.Crew’s crewcuts line for kids has taken to the beach in full force this summer! Need proof? Check out these sunset-hued Boys’ Embroidered Stanton Shorts! The tropical tone is accented with embroidered surfers and palm trees for an effect that’s both preppy and beachy. $49.50, jcrew.com
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Montauk Manliness: Shop local next time you venture to the Far East (and by that we mean to Montauk)! The surf town’s own Whalebone Creative Group offers a very cool selection of tees, sweatshirts, and hats–perfect for tween boys or for wave-riding dads. We love the Mustache Surf Club tee for any hipster dudes on the beach this summer. $32, whalebonecreative.com
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Mermaid Madness: One of every young girl’s funnest imaginations has got to be that of a mermaid! Who wouldn’t want to show up for a fun beach day only to have it made even more fun by meeting a new seafaring friend? Roxy (ruler of girly surf gear forever and ever!) channels this sense of fun and fantasy with their adorable Better Things Top, featuring a sweet surfing mermaid! $28, roxy.com
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Island Style: For fams planning to do some legit surfing this summer, a high-quality rash guard is a must! So turn to the experts at the Hawaii-based Honolua Surf Co. They offer women’s and men’s surf shirts in an array of colors and styles, but we love the classic (and totally tropical) look of the Link L/S Rashguard! $38, honoluasurf.com
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Hamptons Hip: Few Hamptons properties command quite as much hipster cred as the Surf Lodge in Montauk. In addition to offering up amazing accommodations and summer concerts, the Lodge also is known for it’s cool collaborations in its shop. For a summer surfer look that translates seamlessly to the streets of the city (sadly, all vacations must end, after all), try the Surf Lodge x Loomaste Hooded Sweatshirt. $125, the-surf-lodge.myshopify.com
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Little Surfer, Little One…: And if you actually want to ease your toddler into riding some waves this summer (rather than just dressing the part), you’re in luck! RTD Kids makes child-friendly surf boards that are specifically designed for ages 1-2, and up to age 13. For example, their Baby Fish board (for ages 1-2) is soft and without fins–so tots can safely start to become comfortable with the shape of board. And the line of boards progresses to several more levels, up to the Mini Grom Stubby and the S.U.P. for older kiddos! Various prices, rtd-kids.com
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Decoration Station: To keep that beachy vibe going all year long, try infusing your child’s bedroom decor with a cool surfer touch from Pottery Barn Kids. Their Wire Surfboard is super-lightweight so it’s easy to hang on the wall. We love the idea of stashing summer fun photos and postcards in the wires to bring the beach to the bedroom all year long. $40.99, potterybarnkids.com
