Poppin’ Up in Times Square

Move over M&M and Hersey’s because Pop-Tarts is joining the ranks of candy stores to “pop” up in Times Square. The breakfast treat has recently opened their own store in the tourist hotspot of the city and they are offering some unique features. Once you step through the door you are met with the “The Varietizer” which is an over-sized vending machine where you choose from 24 different flavors of Pop-Tarts to create you own personalized variety pack. The store’s cafe is sure to be a hit with your kids too, serving up 30 different delicious sweets featuring the sugary breakfast favorite as the star ingredient including their take on sushi which is three different flavored Pop-Tarts crumbled up and wrapped in a fruit roll-up. Stop in the store and come away with some fun finds like tees, mugs and of course, don’t forget to grab your favorite flavor of the on-the-go snack. Located on 128 W. 42nd Street. http://poptartsworld.com