When their two elementary school sons were looking to raise money for charity, Jennifer and Chris Russell suggested a crispy rice treats bake sale. They were so popular that the Russells realized they could build a business out of the classic sweet.
The recently opened Treat House on the Upper West Side offers the fun square snack in dozens of cool flavor combinations—like butter scotch sprinkle, dark chocolate chili, and caramel fleur de sel—as well as TreatPops, ice cream bars, and homemade flavored marshmallows. All of the crispy rice goods are Kosher, gluten-free, and dairy-free. Plus, the Russells encourage New Yorkers to not only treat themselves but to treat others: Ten cents of every bite sold will be donated to Food Bank For New York City.
