• Date

    Feb 19 2019


    All day




    Baby & Me,
    Elementary School,
    Older Kids,

    X: Times Square Valentine Heart Design Winner

    X (2019), Reddymade’s winning design for the eleventh annual Times Square Valentine Heart Design Competition, explores how love emerges within communities where difference meets equality. An “X” evokes many expressions of interpersonal and civic love, including the written symbol for a kiss, and even the mark of a vote. People from all backgrounds cross paths in Times Square, and Reddymade’s design offers them a meeting point for further exchange and connection. X takes its titular form with two crossed aluminum planes, creating a passageway through or a snug meeting place within the 18-foot-tall structure. Round openings at the centers of the planes combine into heart shapes when viewed from different angles. X will be up in Times Square throughout the month of February.

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