Scoop: Baby Shopping At giggle SoHo

Beloved local baby retailer giggle (which also has outposts on the UWS and UES) recently opened a new concept store in SoHo. The inspiration was to speak to a smart, clean, and happy aesthetic for today’s design-conscious parents.

The new store features four distinct nursery settings to showcase giggle’s nursery furniture and décor assortment, while the layout draws customers in and takes them on a journey to discover all of giggle’s categories and products.

Customers will find a crisp white backdrop that brings the products to life in a fresh way while still feeling at home amongst recognizable elements of the giggle brand—including giggle-striped chandeliers and stroller parking.

giggle SoHo is located at 451 West Broadway. To learn more, visit giggle.com