Philips AVENT Goes Natural

Everyone raves when Apple releases its newest iPhone update. It’s headline news when Coca-Cola comes out with a new, eco-friendly bottle design. By contrast, it may seem silly to get excited about the newest design of a baby bottle.—But that’s exactly how we feel about the new Philips AVENT Natural Bottle—and we suspect that a lot of parents (and their little ones) are going to feel the same way.

As many of our readers can probably guess from personal experience, Philips AVENT is the number one bottle brand in America, and they are still going to offer their classic model. The goal of the new bottle is to make the experience of using the bottle feel as natural as possible. To do that they have re-shaped the bottle nipple, increasing its width so that it more closely resembles a breast, and have added comfort “petals” to the nipple to promote flexibility and softness, while supporting the nipple to prevent collapse. These enhancements will make it easier to combine bottle and breast-feeding, and help smooth the transition from breast to bottle.

Also important:The Natural Bottle’s anti-colic system features twin valves that vent the air into the bottle rather than your baby’s tummy! And the bottles ergonomic shape makes it easy for your baby’s tiny hands to hold it from any angle.

When it comes time to clean the bottle, all moms will appreciate the wide bottle neck and the fewer parts. The BPA free polypropylene ensures your baby’s continued safety. And the four flow rate options, from new born (0m ) to fast flow (6m ), allow the bottle to grow with your baby.The transition from bottle to cup should also be a lot smoother!

Available: For the month of July, Philips AVENT’s Natural Bottle will be available only at Babies R Us, Target, and Amazon.com. (At Babies R Us they’ll be available exclusively in pink and blue.)

Suggested Retail: Glass, 4 oz. and 8 oz. are $9.99/1pk; PP/Plastic,4 oz. and 9 oz are $8.49/1pk.

Visit Philips.us/avent for more info.