After being a regular on NYC’s hip-hop scene for 20 years, Concetta Kirschner, more commonly known as Princess Superstar, is adopting a new alter ego: M.O.M.
Inspired by her own five-year-old daughter to make a rap album that will appeal to kids, and she partnered with Fractured Atlas, a non-profit arts organization, to launch an Indiegogo campaign to make the album. That way, she can release her music–and accompanying educational music videos exploring emotional intelligence–for free. “I’m going to be giving all the content away, because I believe that the world needs it more than ever,” she says.
We caught up with M.O.M. about her new alter ego, her upcoming album–titled”These Are The Magic Days!”–and how rap can be kid-friendly.
How did you come up with the idea for your alter ego?
I had a lot of success as Princess Superstar. One of my biggest hits is called “Bad Babysitter,” and that was 15 years ago. I really wanted something that would differentiate myself from the artist I was then to the artist I am now, since having a kid. I came up with M.O.M. because I really love Notorious B.I.G. I was going to call myself Notorious M.O.M., but I decided to just make it M.O.M. I also like that you can put anything you want in the initials – Maker of Magic, Master of Motherhood, things like that.
Was there a specific direction you wanted to go in when you started?
For sure. I had been studying a lot about attachment parenting and being really conscious about children’s emotions, and I wanted to make a record for kids and parents that would dissect these themes in a really fun and interesting way. I noticed that a lot of kids’ music was either too boring to talk about these kinds of things, or you would have the fluff without the substance. I feel like I can make it fluffy and substantive. I’m making something that’s really fun to listen to, but with deep and important messages.
Have you had any difficulty adapting rap to make it more kid-friendly?
Not really. I think all of a sudden when you become a mother, some switch goes off in your head and you think: “I want something that will entertain kids, but also not have any harsh language or themes that they can’t fully comprehend.” The transition has actually been really easy and fun.
What do you think are benefits of children listening to hip-hop?
I think it’s unbelievable as far as rhyming and word comprehension. Hip-hop is really just glorified nursery rhymes. I have a five-year-old daughter, and she’s grown up listening to this kind of music. She can make up rhymes because she’s exposed to it. It’s amazing for linguistics.
Do you think the album will appeal to parents as much as it will their children?
Oh, it has to. When kids like something, they’re going to play it over and over and over again. I made the music with that in mind, so that parents could listen to something that was timeless.
M.O.M’s Indiegogo campaign to fund next year’s album release is running until August 15. If your kids are interested in rap and hip-hop, check it out and make a donation!