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Jan
11
Daily Scoop

Necessity Is The Mompreneur Of Invention

How NYC Parents Are Dreaming Up And Making Children's Products Their Own Way

Posted By: Jessica Kobrin Bernstein
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New Yorkers have high expectations when it comes to what's best for themselves and their children. But we are also a resourceful and creative bunch of people. When we can't find what we want or need, we go out and make it ourselves. So, after being inspired by this recent New York Times article on "mom inventors," we decided to look into all the great local mompreneurs and popreneurs who are making the lives of city parents that much better. Check out these offerings from New York City’s latest crop of parent entrepreneurs.  

Katie Danzinger: Nomie Baby

After discovering that her formula-splattered car seat cover was not machine washable, Danzinger wondered why car seats didn’t come with bibs. She worked with a team to develop a fabric that would be both comfortable and washable, and designed the Nomie Baby—a removable slipcover for car seats. Funnily enough, the moniker Nomie comes the funny way that her young daughter pronounced the word “cozy.”

Mary Ann Schwanewede: MetroTots' Stroll-Away

How many New York City families actually have the floor space to properly stash their stroller collection? As a new mom in 2004, Schwanewede searched in vain to find a wall hook on which to hang her stroller—amazed that she couldn’t find one, she invented her own!

Susanne Budofsky and Robyn Spritzer: Greater Than One Kids

Budofsky, a former advertising executive and certified post-partum doula, and Spritzer, a product marketing expert, put their heads together to create Hold on Handles. Both are moms of multiples (Spritzer also has an older child) who often found themselves outnumbered. The solution was an adjustable strap with whimsically decorated handles to help parents keep their children within arm's reach.

Lisa Fielding & Stefanie Katz-Rothman: Gifthero

Fielding and Katz-Rothman, both moms of young children, were unimpressed with the collection of uninspired birthday gifts that they found in their neighborhood toy stores. So they created GIFT HERO for city parents on the gift hunt. Their site has a carefully vetted list (by their own children!) of potential gifts by age, gender and price.

Selma Avdicevic of Woolly Boo

When Selma Avdicevic and her mother couldn't find natural, stylish, chemical-free baby bedding, they took matters into their own hands. Today, Woolly Boo is a sophisticated line of crib mattress pads, bumper pads, toddler pillows, comforters and infant sleep sacks--and it remains family-owned and operated!

Alison Qualter Berna and Bobby Berna & Allison Leikind Schlanger and Craig Schlanger: appleseeds

A set of twins and a double stroller each, combined with a narrow elevator, brought these two Chelsea dwelling couples together in search of the perfect play space. With a collective background in media, marketing, education and finance the group set forth to create the perfect indoor location in which young children could play and hang out.

Ellen and Michael Diamant: SkipHop

As new parents, Ellen and Michael Diamant found themselves overloaded with choices of parenting products but were unable to find a diaper bag that they felt “looked great and worked well.” So they went and made one themselves. They have since expanded their offerings to include Nursery, Bathtime, Playtime and Mealtime in an attempt to make “highly functional products that make parenting more fun.”

Carol Cain: NYCityMama Blog

Cain, a mom of 3 boys, is a freelance travel and food writer who catalogues and photographs family-friendly travel adventures. Her site NYCityMama has been nominated as Best NYC Blog by Nickelodeon’s Parent’s Picks, she has been named by NBC as one of the 20 most influential people to follow on Twitter, and she has just started a stint as a Lifetime Mom. Though she currently resides in New Jersey, she describes herself as a “girl from Brooklyn, for better or worse.”

Danielle Novi Heller: Smart Solutions Toolkits

Overwhelmed by the transition back to work after having her first child, Novi Heller created a toolkit for working parents to help them be more efficient both at home and at work. Her kit includes a plethora of planners, lists and "how-to"s which run the gamut from baby logs and alternative work schedule templates to vaccination schedules and CPR instructions.

Rebecca Campora: 7 A.M. Enfant

French expatriate Rebecca Campora created the 7 A.M. Enfant line with the idea to create products that would make parenting in a fast-paced urban setting easier.

Vannie Teifel: Mikayla's Creations

Teifel sought to dress her newborn daughter, Mikayla, in bows and headbands, but was unable to find accessories that met her high standards for quality and style at an affordable price. The company has since expanded into a variety of accessories for all ages.

Sarah Kirk: SwoopBags

A graphic designer and mom of 2 boys, Kirk redesigned a Lego storage solution that had originally been designed by her grandmother. Made of sturdy cotton canvas, the Swoop starts out as a play mat which can then be scooped up and drawn shut with all of the Lego pieces inside.

Dana Rubinstein and Tamar Rosenthal: Dapple Baby

Rubinstein and Rosenthal, both moms of 3, were perplexed that in spite of the plethora of baby-friendly products on the market, there were no safe options with which to clean their baby’s bottles and toys. Together with a team of pediatricians and green chemists, they created a baby-safe and baby-specific line of cleaning products which has grown to include dish soap, toy and pacifier wipes and laundry detergent.

Rafi Bernstein: CuddleSocks

A Graphic Designer and father of 2, Rafi Bernstein had a drawer full of dingy old socks that needed to be replaced. After purchasing new ones, he refashioned his old socks into critters with which his kids immediately bonded…and the Cuddle Sock was born. Rafi makes each unique cuddle Sock by hand from all new, hypoallergenic materials. His line also includes a line of teething critters with Maplewood rings.

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I'd like to add SouvenarteBooks to the list. They make beautiful coffee table books of your kids' art -  saving precious memories of your little one's creative life and saving all that space in your apartment. Susan Berman, an artist, art teacher and mom knows just what to include to make your book special, should you need some guidance on how to cope with your mound of artwork.

 

 

We would like to add Freshmade NYC, Catering and Events for Kids to your list.

bout Freshmade NYC:

We provide fresh, fun and healthy catering for kids birthday parties, events, and more. We also do in-home cooking classes and cooking parties.

Freshmade NYC dot com

 

 
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