“I’ll be right back,” Lela Rose tells me apologetically upon my arrival for our interview. “I just have to bike Rosey to school.” But before I can warn the fashion designer known for her ladylike looks that the ultra-chic, suede, stiletto booties she’s sporting may be unadvisable for a winter bike ride, the svelte blonde and her flaxen-haired little girl are off on an oversized tricycle complete with wagon and basket.

Lucky for me, Lela’s commitment to do-it-herself drop-off affords a grand tour of the 6,000 square foot Tribeca home she shares with her husband, hedge fund manager Brandon Jones, and their two children, Grey (9) and Rosey (4). A recent renovation showcases Lela’s signature penchant for fabric and embellishment, not to mention quirky design (think hidden “tequila nook”—a modern twist on the wine cellar—or the Monopoly hotel-shaped elevator for her beloved Stitch, a ten-year old Norwich terrier).

Despite her walk-in, red-carpeted closet and a wardrobe to rival any Sex and the City episode, this Texas transplant is a self-described “Beverly Hillbilly.” And while one is reluctant to believe her—after all, her ready-to-wear designs and bridal collection are favored by well-heeled girly-girls like Zoe Saldana and Zooey Deschanel—it’s Lela’s DIY attitude toward work and parenting that give you the sense she is as down-to-earth as she can be in those 4” heels.

And in case you were wondering, they’re Lela Rose for Payless, at the very down-to-earth price of $37.99.

As a fashion designer, did becoming a mom change your approach to designing clothes or getting dressed?

I don’t think becoming a mother really changed the way I either dress or the way that I design, but I think I’m a little unusual that way; it’s always been important to me. People make fun of me sometimes because you hardly ever see me in jeans. I’m usually in a dress. I grew up in Texas and I feel like women there for the most part do dress.

May I ask how you met your husband, hedge fund manager, Brandon Jones?

Yes, we met here in New York and we are both Texans. Sometimes Texans seem to somehow only marry Texans.

How do you and your husband manage the duties in the household with your busy schedules?  How do you juggle it all?

I would say we do not manage well, nor juggle well. We have our routine that works for us. Brandon and I will wash the dishes and Grey dries them; Rosey loves to put things away and help me cook in the kitchen.

You love to cook for your family—where did that come from?

I grew up with a mother who cooked every night. It is a pleasure for me to get home from work and have that outlet. We pretty much eat at home Monday through Thursday. I have a great nanny, Agnes, who I can ask to, “chop this, pull this out of the refrigerator at this time, turn the oven on.” She helps me get things to a certain step, which is really lovely.

Did you always know that you wanted to be a mom?

I did. For me, though, I was always pushing it five years off. I remember when I got pregnant with Grey, I was traumatized. When it’s the first time you’re pregnant, there’s a certain group of people who love to tell you how you will never sleep again, how life as you know it is over. And really, life as you did know it is over, but in a good way. It’s such a joy and it always has been, it’s always been a ton of fun peppered with some tough stuff. It’s not that bad!

What do you enjoy most about parenting your children at the ages they are right now?

One thing I love about Rosey is she remembers every single thing you tell her, and she remembers everyone she meets. And Grey is a voracious reader; he just loves it. It’s fun to see their minds and how they work.

Do they take after you or your husband in their personalities?

I think Rosey is going to be more creative. Grey is more mathematical, which is (like) my husband, but he’s also very creative, too.

Are your kids interested in your work, or in the fashion world?

Rosey definitely is. She loves to come to the office. I make her clothes all the time, so I’ll come home from work and she’ll say, “Do I need new dresses today?” People are always complimenting her on her clothes, and I feel like she’s kind of like, “Uh-huh, I do look pretty good.” I don’t know how long this will last.

I assume she takes after her mom when it comes to dressing up versus a more casual look?

It was too funny, Rosey had a soccer class and Agnes sends me a picture of her in class. She’s got this giant flower in her hair, she’s in a Peter Pan collared shirt, suspendered Bu and the Duck shorts and flats. And I was like, “Agnes, is this proper soccer attire?” She goes, “Well, Lela, Rosey owns no tennis shoes, no jeans, no athletic shorts and no t-shirts.” We don’t buy her that stuff! She is literally in a dress or skirt and tights every day—even the weekend.

How about Grey—do you still have influence over his choice in clothing?

I have lost that battle. I used to make him stuff when he was really young, but he is well beyond that stage. If he could be in camo all day long, that’s what he wants to wear.

How do you enjoy the city with your children? Do you have any specific places you like to go with them?

We do galleries more than we do museums. Although, we just went up to MoMA on Christmas Eve. No one was there; it was the perfect day. We bike everywhere. That is one my greatest joys of living in New York City. I think it gives you such a sense of adventure.

Have you always biked everywhere?

I never commuted by bike until about seven years ago, and I’ve lived here for 19 years. When I started I was like, “What have I been doing?” I have missed so many great parts of living in New York City by not biking!

Biking in the city with a family of four sounds a bit intimidating. How do you make it work? What are the advantages?

The kids go everywhere on our bikes with us. We’ll bike over to somewhere like Brooklyn and just explore. We’ll go to the Lower East Side to the galleries, stop by a street fair or a performance that’s happening. That’s the thing about a bike: it makes it so easy for you to just stop and do something. 

How did you get involved with Transportation Alternatives, the New York advocacy group for biking, walking and public transit?

I’ve known their executive director, Paul Steely White, for a while and they asked me to join the board. It’s funny; I know most of the messengers in the city! Honestly, the biking community is not that large. We’re kind of a fervent crew. There hasn’t been that many people who I’ve converted, but the ones that I have without fail say, “It’s changed my life.”

With all that biking, you seem like a pretty on-the-go family.

We get out and do a lot. My husband is kind of a health nut. He’s training for a triathlon. But Mr. Stitch here [Rose’s Norwich terrier] is pure lazy. He doesn’t even walk. He’s kind of my old man.

That’s right—he has his own elevator!

Yes, the “Stitchevator.”

Well, let’s talk about the house renovation quickly. How did you go about designing such a unique interior—including a system of interlocking dining room tables?

This was a complete undertaking that took six years. We worked with an architecture firm called Work AC and really designed something that fit our family and lifestyle. I love to entertain and use different parts of the apartment to do that. My husband, Brandon, hates to move furniture so I said this is what he got: a table that comes down from the ceiling and one that comes out of the floor.

You’ve incorporated a lot of quirky touches into the house, like the felt-covered walls, Grey’s secondhand Eames chair covered in rubberbands and Rosey’s bedroom window, with its honeycomb of drinking straws.

It’s really about taking materials that aren’t expensive and using them in beautiful ways. Like the mesquite wood chips in the floors downstairs; that’s a little nod to Texas. We really aren’t fancy people; we are a little down-home.

Let’s talk clothes—did you always know you wanted to be a fashion designer?

I always knew I wanted to work with my hands. The part that I really love is working with fabrics and color and texture. I feel like at work we get to do arts and crafts on a daily basis, which is really enjoyable.

Where do you find inspiration for your designs?

The thing that is great about New York City is there is so much [inspiration] available to you just out on the street—the buildings here, the architecture, the people, the food. New York is a constant barrage of creativity if you’re open to looking for it.

Was there any kind of turning point in your career that took your company and designs to the next level?

A lot of people started becoming more aware of us when we dressed the Bush girls for their father’s inauguration (in 2000), but honestly I feel like we’ve just been plodding along over the years, doing what we do and doing a good job of it. It hasn’t been all about this one sky-rocketing moment. It’s been a lot of hard work and learning from your customer about what they’re looking for on a seasonal basis.

With all the cooking, sewing and crafting around here, you seem to be continuing in the traditions of the domestic arts—is that something that’s important to you?

I don’t want to sound like a happy homemaker, but a part of that is just realizing that you can do so many things yourself. It’s about a level of confidence in yourself and realizing that, yes, you can do these things.  It’s not that I’m this extraordinary cook, it’s that I cook a lot so I learned a lot about it. There’s a real creative part of doing things for yourself. The more we move away from that, the more disconnected we feel.

That can-do sentiment feels so downright Texan!

A friend of mind was like, “You’re like a cross between Sarah Jessica Parker and someone pulling an oxen or something. A down-home country thing mixed with this glamour part.” Maybe it does seem Texan. I think it kinda seems a little bit like “Beverly Hillbillies.” I think it keeps you more connected to community and tradition and family, and you’re a more independent person the more that you can do your own things. Frankly, I also think it’s just fun.

Photography by Michael Jurick.