Momtrends Acquires The Shopping Mama

mom trendsThese two popular websites for moms will now be in collaboration to reach over 500,00 moms a month!

The Shopping Mama, started by Kate Marsh Lord in 2009, is a blog updated daily with the latest trends   in clothing, gear, and toys for kids. It is a blog that corresponds nicely to the content on Momtrends, which is a lifestyle website featuring all things stylish and trendy.

“I am very excited about this next step in the five year evolution of The Shopping Mama,” Kate said. “The acquisition is a special opportunity to join the established and proven Momtrends team while maintaining our unique perspective. The Shopping Mama will continue to provide the same great content our readers expect while expanding into related topics to broaden our audience.”

Kate will continue to be the face and voice of the Shopping Mama while allowing Momtrends to strengthen the Shopping Mama brand and guide it toward more brand partnerships.

the shopping mama“I’m thrilled to be able to support and grow TheShoppingMama.com. Kate has built a vibrant community and we plan to build upon her successes,” said Nicole Feliciano, Founder and CEO of Momtrends.

In the coming months, the two sites will team up to produce a series of  videos involving crafts for kids, and recipes for busy moms that will be available on TheShoppingMama.com.

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