Gilt Groupe Gets Little

Founded by two NYC moms, the luxury online retailer Gilt Groupe is a guilty pleasure for hordes of savvy shoppers who frequent their internet sample sales of high-end brands and services.

Luckily for parents, the company just launched Little Gilt, its own private label of high-quality apparel and bedding for babies and kids, and the site is already finding a faithful following through its daily offerings of quality goods at reasonable prices. For now, expect a focus on babies and toddlers, with youth styles coming soon.

To read our interview with Gilt Groupe founders Alexandra Wilkis Wilson and Alexis Maybank, click here. And for more information, visit gilt.com/littlegilt

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